Insights Hub

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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All content

  • Ipsos Update Publication

    Ipsos Update - April 2017

    Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
  • Consumers Publication

    An Efficient Alternative to Concept Optimisation

    In real life, who has time for two steps when you can do it in one?
  • Brands Publication

    #NotaJoke. Branded Entertainment Oscar Style

    February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
  • Environment Publication

    European Perceptions of Climate Change

    A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
  • Economic Pulse Publication

    The Economic Pulse of the World - February 2017

    Despite the optimistic ending to 2016, 2017 has not started on a positive note, with all three economic indicators stumbling right out of the gate. The future will show if this is a momentary glitch, or a sign of things to come.
  • Switzerland Email Update

    Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

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  • Gaming Publication

    The New Faces of Gaming

    The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
  • Ipsos Update Publication

    Ipsos Update - March 2017

    Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
  • Flair Publication

    Flair Thailand 2017 Beyond the concerns

    Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
  • Radio Publication

    Radio’s Relevance in the Age of Streaming

    Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
  • Consumers Publication

    Emotional Attachment and Profitable Customer Relationships

    Getting Sticky - Brand managers want emotionally attached customers!
  • Voice of the Customer Publication

    Drive Your Results With Target-Setting Analytics

    This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.