Innovation & Knowledge

Customer Experience

The Forces of Customer Experience

The science of strong relationships in challenging times.
7 May 2020
Customer Experience

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
9 April 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

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Customer Experience

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
14 November 2019
Automotive
Customer Experience

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
23 July 2018
Luxury
Customer Experience

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive
Customer Experience

Designing a ‘Smarter’ Mystery Shopping Program

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
1 August 2017
Customer Experience

Emotional Attachment and Profitable Customer Relationships

Getting Sticky - Brand managers want emotionally attached customers!
7 February 2017
Customer Experience

Drive Your Results With Target-Setting Analytics

This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
3 February 2017

The Forces of Customer Experience

Staying close to your customers

Features

Discover Ipsos Update

The Future of Mobility - Autonomous, electric and shared

Mystery Shopping in the Luxury Industry

How Mystery Shopping Drives Better Automotive CX Performance

Designing a ‘Smarter’ Mystery Shopping Program

Emotional Attachment and Profitable Customer Relationships

Drive Your Results With Target-Setting Analytics