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Innovation & Knowledge : Customer Experience

Innovation & Knowledge

Customer Experience

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022
Customer Experience

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
3 January 2022

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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