Innovation & Knowledge

Customer Experience

Designing a ‘Smarter’ Mystery Shopping Program

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
1 August 2017
Customer Experience

Emotional Attachment and Profitable Customer Relationships

Getting Sticky - Brand managers want emotionally attached customers!
7 February 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Customer Experience

Drive Your Results With Target-Setting Analytics

This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
3 February 2017