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Innovation & Knowledge

Customer Experience

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
23 September 2021
Customer Experience

Service with a smile? Latin America edition

Delivering customer experience in the face of mask wearing
19 August 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Customer Experience

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
21 June 2021
Customer Experience

Service with a smile?

Delivering customer experience in the face of mask wearing.
1 March 2021
Customer Experience

Black Friday 2020: Time to breathe new life into the long-standing retail event

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
19 November 2020
Customer Experience

Money talks or budget walks

Delivering a Return on Customer Experience Investment: ROCXI.
12 November 2020
Customer Experience

Driving quality

Quantifying the connection between quality and loyalty in automotive purchase.
6 October 2020
Automotive
Customer Experience

The Forces of Customer Experience

The science of strong relationships in challenging times.
7 May 2020
Customer Experience

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
9 April 2020
Customer Experience

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
14 November 2019
Automotive
Customer Experience

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
23 July 2018
Luxury
Customer Experience

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive