Ipsos
Insights Hub : Customer Experience

Insights Hub

Featured insights & publications

Sustainability Survey

The Ipsos People and Climate Change Report 2026

In this year’s People and Climate Change report we look at individuals’ need to act in the climate crisis, the transition to net zero, and the role of ESG as a corporate priority in 2026.

21.04.26

Politics Ipsos Voices

‘Liberation Day’ One Year Later

10.04.26

Ipsos Update Publication

Ipsos Update – April 2026

10.04.26

Transport Survey

2026 Europe’s Best Cities: London retains first place

10.04.26

Mobility Survey

The Ipsos Mobility Report 2026

01.04.26

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Politics 05.08.25

Know the New America & Beyond: July 2025

Ipsos Encyclopedia 17.07.25

Ipsos Encyclopedia

All content

Healthcare Publication

The Longevity Shift: A New Era of Physician Engagement in Longevity Medicine

Longevity medicine is changing physician-patient dynamics. Download our framework for healthcare professionals navigating new patient expectations and structural barriers.

31.03.26
Consumer Confidence Index Survey

March 2026: Global consumer confidence declines for first time in nearly a year

Current and Investment sub-indices both fall this month

31.03.26
Politics Survey

Know the New America & Beyond: March 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

31.03.26
Customer Experience Ipsos Voices

Gaming the Score: When Feedback Becomes Fiction

Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos

31.03.26
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

19.03.26
Switzerland Email Update

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Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

19.03.26
Happiness Survey

Global Attitudes to Happiness 2026

The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.

19.03.26
Artificial Intelligence Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

13.03.26
Customer Experience Survey

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

13.03.26
Luxury Publication

Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

12.03.26
What worries the world Survey

What Worries the World – February 2026

Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

06.03.26