Consumers


Politics Survey

Know the New America: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

January 2025: Consumer confidence up globally to begin 2025

Sentiment is up in Latin America and Europe, down in North America according to the Ipsos Global Consumer Confidence Index for January 2025.

December 2024: Consumer confidence down globally for the second consecutive month

Sentiment declines sharply among many European countries according to the Ipsos Global Consumer Confidence Index for December 2024

November 2024: Consumer confidence declines globally for first time since March

Sentiment is largely up in Latin America, more mixed in the Middle East and Africa according to the Ipsos Global Consumer Confidence Index for November 2024