Global inflation likely peaked in 2022, according to the International Monetary Fund. But consumers will be grappling with high prices for years to come, especially those on low incomes and in the developing world.
Have you ever dreamed to be a tightrope walker? Actually you are. We all are today, more than ever.
We make decisions daily by balancing risks versus and rewards against investments.
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
