February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.
Ipsos participated in multiple sessions of the Conference with multiple identities, including the release and sharing of the White Paper on User Experience 2018, the sharing of views and roundtable discussions at the new retail summit. Besides, as a co-organizer of the second good experience contest in 2018, Ipsos witnessed the wonderful performance of participating universities and enterprises.
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
30 November 2018, Lifeng Liu, Chairman and CEO of Ipsos China was invited to ECI Festival and won "2018 ECI Business Innovator of the Year" in Beijing.
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
