Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
LinkedIn Top Voices 2018 was released, and in the list there were Chairman and CEO of Ipsos China Lifeng Liu, Kaifu Li, Sheng Fu, etc. a total of fifteen opinion leaders. LinkedIn editors, by working with global data teams, found out community opinion leaders most active in interacting with other users of LinkedIn around the globe. Sharing their unique insights and thoughts, they inspired new insights and quality conversations among LinkedIn members.
On November 9, 2018, Ipsos Guangzhou Office celebrated its move to the new office in GT Land Plaza, Guangzhou. Ipsos China Chairman and CEO Lifeng Liu, President Alick Zhou, Managing Director Shaohui Chen, Weiying Cui, Haiyan Qi and over fifty brand customers attended the ceremony. They visited the new office with Ipsos Guangzhou employees and a number of guests.
The Holmes Report awards “The Innovator 25 award” for Asia Pacific in 2018. Special congratulations to 25 prize-winners, which include Lifeng Liu, Chairman and CEO of Ipsos China, Glory Cheung, chief brand officer of huawei and Rebecca Kuo, senior public affairs director of ABI Asia Pacific. Ipsos China.
On October 23, 2018, Ipsos China Chairman and CEO Lifeng Liu and Ipsos China President Alick Zhou were invited to the 8th China’s Marketing and Market Research Summit, with the theme “Integration • Symbiosis”, organized by CMRA. In the event, Alick Zhou probed into such theme as “technology-driven retail industry”.
10 October 2018, Ipsos announces the successful completion of the acquisition of the 4 global divisions of GfK Custom Business Research, for an enterprise value of €105 million.
August 2018 – Ipsos’ Healthcare Service Line has launched its syndicated Lab Mapping Study and Oncology Molecular Diagnostics (MDx) Monitor in China. Combined, these two studies will provide a comprehensive picture of the oncology biomarker testing landscape in China’s tier I and tier II cities in unprecedented detail.
As a representative of the industry and judge of the event, Lifeng Liu mentioned that in the era of mobile Internet, everyone could speak directly to the world, and market survey and research were witnessing earth-shaking changes.
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.
