In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
The COVID-19 epidemic is the first major crisis which the generation born in the 1990s and 2000s will have truly experienced. This report looks at how they have responded to the epidemic and whether their future behaviours/attitudes will change.
According to Ipsos research, there has been changes in consumers’ coffee consumption during the pandemic: the drinking occasions, higher frequency of consumption, increasing coffee consumption, or new coffee companions.
After more than two months of fighting against Corona Virus, great progress has been made in China and situation is getting better. But with infections breaking out globally, the virus is not contained and people need to make great efforts to resist the virus. Ipsos analyses the impact and recovery in China and hope to provide more information and reference to brands.
Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
