The impact of COVID-19 on the healthcare category in China

Health and wellness is the theme of our third report, with Cherish Life and Enhance Immunity identified as key themes.

Our researchers describe a series of consumer behaviours which could have a longer term impact, such as encouraging the whole household to use a health-related product and an increased willingness to try something new - while acknowledging that it would not have been considered prior to the appearance of COVID-19.

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Full report "The impact of COVID-19 on healthcare category in China" can be downloaded.

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