Insights Hub

Global Optimism Declines According to Ipsos Global Trends 9th Edition
Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Empathy: The new currency of Brand Connection
Brands

Empathy: The new currency of Brand Connection

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Mental load in Danish households
Mental Load

Mental Load in Danish Households

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All content

  • Big Data Publication

    Ipsos Update - January 2022

    Happy New Year! We start the year by looking at the global public's predictions for 2022 as well as the latest research concerning inflation, living with Covid-19, and climate change.
  • Consumer Behaviour Publication

    A Year in Review: 2021

    What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift? See 2021 in review here.
  • Climate change Publication

    Ipsos Update: December 2021

    This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
  • E-Commerce Publication

    Five online shopping barriers UX can solve

    Here, you can read our latest POV 'Optimising the eCommerce Experience' and find out how UX can solve barriers to online shopping.
  • Insights Publication

    Value of Insights: Moving to Impact

    The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
  • Trends Publication

    Global Trends 2021: Aftershocks and continuity

    Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
  • Consumers Publication

    The Rewired Consumer - Tetra Pak Index 2021

    The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
  • Brand Strategy Publication

    Channel Performance Management

    Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
  • Society Publication

    Ipsos Update - November 2021

    Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
  • Market Research Publication

    Trust in research

    Fostering trust, advocacy and motivation among research participants.
  • Insights Publication

    Transforming the Insight Function

    The first paper in our “Future of Insights” series is presenting new thinking about how the insight function is changing and how to elevate its impact. Read it here.
  • Sustainability Publication

    Tech Sustainability: Activating Consumer Desire to Make a Difference

    The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.