Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
The pandemic has made other significant issues step in the background. Using social intelligence in research for EDF, we scratch the surface and find out what people really feel about climate change.
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
Happy New Year! We start the year by looking at the global public's predictions for 2022 as well as the latest research concerning inflation, living with Covid-19, and climate change.
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift? See 2021 in review here.
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
