Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
Most people believe that women and men should be paid equally for equal work. Yet, this is not the reality. Gender gaps still exists, and the Covid-19 pandemic seem to make the gaps even harder to fill. Here, we present a few important insights about the perception of gender pay gap and the implications of Covid-19 from a report made in collaboration with the Global Institute for Women's Leadership at King's College London.
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.
