Ipsos Update – March 2023

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Ipsos Global Trends 2023 | A new world disorder?

The world isn’t in crisis, it’s in crises. We share the results from our largest-ever Global Trends survey and discuss the Macro Forces that will shape the next decade.
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Sustainability Advertising | How empathy and credibility can help you get it right

This paper demonstrates how successful sustainability advertising comes from integrating sustainability with brand benefit messaging, by blending empathy and believability.
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Love Life Satisfaction | Love across the world

This 32-country study explores how satisfied people across the world are with their love lives, their relationship with their partner and their romantic or sex lives more generally. 
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The Future of Love | How people and brands will navigate shifting norms

Shifting norms surrounding how and who people love and how they express it will affect brands and services across dating apps, housing, financial services, gifts, health & wellbeing and more. Our latest What the Future report investigates.
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What Worries the World? | Cost of living concerns

Inflation remains the top global concern for the 11th month in a row and the number one worry for 15 countries. We also see small rises in worry about inequality, crime & violence, and corruption.
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Superbowl LVII Ad Awards | Ipsos rules over the advertising winners from the event

The Super Bowl isn’t only the US sporting pinnacle of the season, but the advertising high point as well. We share Ipsos analysis on which ads were the top performers of the night.
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Hysterical Health | Unpicking the cultural beliefs shaping women’s healthcare

We explore how culturally-embedded beliefs about gender influence healthcare professionals’ behaviours and what needs to change to potentially level the playing field.
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