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COFFEE & CURIOSITY: Start Questioning Things - The New Logic of Wellness
Brand Strategy Event

COFFEE & CURIOSITY: Start Questioning Things - The New Logic of Wellness

Wellness is no longer a category - it’s a lens. It shapes how people judge what they consume, who they trust, and what feels “right.” Your brand is already being evaluated through it. Join us for an exclusive morning session at our office in Copenhagen on April 30, where we will dive into this new reality for brands and inspire you on how to act.
Five recommendations for brands that want to own their category | Ipsos Denmark
Brand Strategy Publication

Five recommendations for brands that want to own their category

Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
Focus for driving growth | Ipsos
Brand Strategy Publication

Channel Performance Management

Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
Most Influential Brands 2020 | Ipsos
Brand Awareness Survey

Most Influential Brands in Denmark in 2020

Google is the most influential brand in Denmark for the fourth consecutive year. In this report, you can learn more about the importance of influence and who, other than Google, prides the Top 20 list of the most influential brands in 2020.
Women in Advertising | Power of positive portrayal | Ipsos 2021
Brand Strategy Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand. Read our newest POV here.
Danske Spil | Pre-testing of Ads | Ipsos
Pretesting Publication

[CASE] Eurojackpot: Pre-testing of ads

Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
Getting It Right | Podcast Ipsos | Brand Strategy
Brand Strategy Publication

Getting It Right: The Brand Strategy Podcast

A fortnightly podcast looking at all things brand strategy.
Update April 2021 | Ipsos
Gender Publication

Ipsos Update – April 2021

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
Consumers' priorities | Ipsos
Brand Strategy Publication

Shifting context & Shifting priorities: Time for a strategic reset?

In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
Brand Mapping and Motivation Study | Tulip | Ipsos
Brand Strategy Publication

[CASE] Tulip: Brand Mapping and Motivation Study

Tulip wanted concrete recommendations for how GØL and Steff Houlberg could gain market share without cannibalising each other. With a mapping of the sausage market and an understanding of the emotional drivers of consumers, it was possible to optimise the positioning and marketing of the Danes' favorite sausages.
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