Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
Since its creation in 1997 Affluent Asia leads as the region’s most comprehensive survey of the upscale affluent market, which accounts for the top 20% by income of the APAC population, covering 11 countries across the region, and is trusted by the most influential media owners and agencies in Asia Pacific.
Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
