Insights Hub

All content

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  Product Innovation Publication

  Innovation in Inflationary Times

  A playbook for innovation leaders in the CPG industry.

  18.03.22
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  Healthcare Survey

  The Hong Kong New Normal Tracking Study - Covid-19 Impact February 2022

  The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from February 2022 wave:

  16.03.22
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  Shopper Publication

  What makes a new product succeed

  A new framework for understanding consumers’ propensity to switch

  14.03.22
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  Women Survey

  IWD 2022: Women are more likely to perceive institutional bias against them

  Women are more likely to perceive institutional bias against women than men, particularly governments and social media.

  07.03.22
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  Consumption Publication

  Closing the consumer consciousness gap

  Put people at the heart of your decisions.

  21.02.22

• Insight

  This newsletter gathers the highlighted papers and reports of the month.

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  Shopper Publication

  Short hits of retail truth

  This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

  14.02.22
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  Package Testing Publication

  How Brands Rely on Innovative Packaging to Reduce Plastic Waste

  We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

  10.02.22
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  Digital Survey

  Ipsos in Hong Kong conducted the study “Smarter Digital City – A Refreshed Look at Export” for Google

  As part of its Smarter Digital City initiative, Google Hong Kong released its “Smarter Digital City - A Refreshed Look at Export” report conducted by Ipsos, illustrating how exporters in Hong Kong thrive with increased digital capabilities.

  10.02.22
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  Surveys Survey

  Love (and business) unlimited: Valentine's Day has gone global

  Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.

  09.02.22
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  Digital Publication

  Navigating the changing dynamic of e-commerce and DTC relationships

  We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.

  07.02.22
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  Shopper Publication

  How Legacy Brick-and-Mortar Brands Can Grow in a Digital World

  With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.

  04.02.22