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Tech & Telco: Case Study - Telecom Mystery Shopping Programme
Case Study - Telecom Mystery Shopping Programme
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Case Study - Luxury Fashion Brand
Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands. Find out more from the case study.
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Press Release: Defining Malaysians and Singaporeans
New Ipsos Malaysia & Singapore study attempts to define what it truly means to be Malaysian and Singaporean today. Although both cultures share the same roots, and are alike in many ways, have their values become different since the separation 50 years ago?
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Press Release: Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
Hong Kong – 3 June 2016. Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
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A Powerful Segmentation
Just like the best films, data can tell a story too - you just need to know where to look.
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Ad of the Month: Cafe de Coral
The recent Cafe de Coral ad featuring Dayo Wong is part of their repositioning plan. The ad highlights the important but always forgotten values in our everyday lives – create happiness and show your love to people around you.