Hybrid Work Mode the way forward? Ipsos Essentials Survey
According to the Ipsos Essentials Syndicated Study conducted in July end, there is a strong indication among Urban Indians (who are WFH because of Covid) towards a hybrid mode of work culture. At least 57% Urban Indians expect their employers to support a more flexible work situation going forward. And while 4 in 10 said they were looking forward to working outside of their homes, at least 43% of those polled were strong votaries of the current mixed mode.
Will we head back to old way of work situation?
There is cautious optimism – 4 in 10 believe it will take at least 6 months for the situation to normalize; while another bunch (4 in 10) believes it might stretch beyond six months. Interestingly, at least 1 in 2 urban Indians (51%) said they missed seeing their colleagues face-to-face.
“The pandemic and the shutdowns showed us it is possible to work remotely, albeit with some challenges. Interestingly, there is also WFH (work from home) fatigue, with many of us possibly missing the face-to-face chats and brainstorming. As a consequence of these two trends co-existing, a hybrid model with a mix of work from office and remote working could increasingly be the go-to option for employers in the future,” says Krishnendu Dutta, Group Service Line Leader, Ipsos Innovation & Market Strategy.
Pandemic turns Urban Indians into Savers (than Spenders)?
2 in 3 Urban Indians said they are saving more during the pandemic. Interestingly, savings are being done for the following end objectives – of securing their future, saving for a big-ticket purchase (home, vehicle, travel) and saving with no motive.
“The pandemic has led to some bit of cautionary spending. From pre-pandemic compulsive and impulsive spenders, consumers are turning discretionary spenders and savers,“ says Archana Gupta, Country Service Line Leader, Market Strategy and Understanding.
Vocal for Local?
4 in 10 (41%) Urban Indians said they buy domestic products over foreign made ones. Last year at least 1 in 2 held this view, which clearly shows a decline in “MADE IN INDIA” fixation.
