India is on right track say 3 in 4 urban Indians: Ipsos What Worries the World Global Survey (October 2023 wave)
Global South was seen to be most optimistic; 21 of 29 markets covered were downbeat; India 3rd most optimistic market
At least 3 in 4 urban Indians polled (76%), believe India is moving in the right direction. There is a 7% improvement from September wave. Markets of global south, most upbeat were, Singapore (82%), Indonesia (77%), India (76%), Thailand (66%), Mexico (59%) and Brazil (56%). However, 21 of the 29 markets covered in the survey had their citizens believing their country is on wrong track.
These are the findings of the Ipsos What Worries the World global monthly survey that tracks public opinion on the most important social and political issues, alongside whether people think things in their country are heading in the right or wrong direction, across 29 countries and among 25,220 adults globally and shows interesting findings for India.
Inflation continues to be the biggest world worry and local worry
What worries global citizens and urban Indians? Inflation emerged the biggest global and local worry.
Global citizens were worried about the issues of inflation (39%), crime and violence (31%), poverty and social inequality (31%), unemployment (25%) and financial and political corruption (25%). While urban Indians stated inflation (47%), unemployment (46%), crime and violence (25%), poverty and social inequality (23%) and financial and political corruption (22%) as their biggest worries.
Most optimistic markets also have unemployment as big worry
Interestingly, markets most optimistic also were in the grips of high unemployment.
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Most Optimistic Markets |
Unemployment Worry – among top worries |
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1 |
Singapore |
82% |
49% |
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2 |
Indonesia |
77% |
43% |
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3 |
India |
76% |
46% |
Amit Adarkar, Ipsos India CEO, summarizing on the findings of the survey said, "Optimism of urban Indians is palpable with a significant 76% belieiving we are on right track; a 7% increase over the previous month. Also, across all 29 global markets polled, India sits 3rd in the pecking order in optimism, bucking the global trend of pessimism. India has displayed a lot of stability with timely corrective action to mitigate impact on consumers. Some factors are global in nature which also have a local impact, like the global economic slowdown and war in Ukraine and Israel, job cuts and freeze in hiring. India has been a resilient market and has the demographic dividend and stayed buoyant."
Methodology
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This 29-country Global Advisor survey was conducted between September 22nd 2023 and October 6th 2023 via the Ipsos Online Panel system among 25,220 adults aged 18-74 in Canada, Israel, Malaysia, South Africa, Turkey, and the United States, 20-74 in Indonesia and Thailand, 21-74 in Singapore, and 16-74 in all other nations.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. The sample consists of approximately 1000+ individuals in each of Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Israel, Japan, Mexico, Spain, Sweden, and the US, and approximately 500+ individuals in each of Argentina, Chile, Colombia, Hungary, India, Indonesia, Malaysia, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Thailand and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the US can be taken as representative of these countries’ general adult population under the age of 75. The samples in Brazil, Chile, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these populations.
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