Insight Hub

All content

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  Artificial Intelligence Publication

  Citizens, Market Research, and Artificial Intelligence

  This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.

  27.02.25
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  INDIAN CONSUMER MARKET Survey

  Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

  Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
  
  Maha Kumbh Mela seen to boost local economy
  
  Concern around the impact on environment surfaces
  

  20.02.25
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  What Worries the World Survey

  Citizens back India’s growth story, though remain concerned about inflation and unemployment: Ipsos What Worries the World global survey

  Global citizens too claim to be in the throes of inflation and high cost of living

  13.02.25
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  INDIAN CONSUMER MARKET Survey

  Indians, South Koreans and Japanese least satisfied with their love life: Ipsos Love Life Satisfaction Survey

  The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

  13.02.25
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  Artificial Intelligence Publication

  The Power of Product Testing with Synthetic Data

  Humanizing AI: Part 2

  06.02.25
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  Housing Publication

  Ipsos Update – February 2025

  Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  04.02.25
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  INDIAN CONSUMER MARKET Survey

  1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor

  In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.
  
  Ideal home for Indians: INNER CITY, DETACHED HOME
  
  48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.
  
  High taxes, high interest rates and high property prices pose biggest challenges in housing
  

  03.02.25
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  Shopper Survey

  Ipsos Shopper Insights unveils Clicking into the Future – trends driving India’s online shopping surge: A new study by Ipsos

  Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on

  02.02.25
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  Consumer Confidence Survey

  Consumer sentiment rebounds for personal finances & investments: LSEG-Ipsos PCSI January 2025 India Report

  India retains 2nd rank on National Index Score

  02.02.25
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  Trends & perspectives Survey

  Indian PR Industry Surges to ₹2,500 Cr in FY23; Expected to Nearly Double by FY30 - PRCAI-Ipsos-Astrum SPRINT Survey

  AI, Business Outcomes, and Gen Z Workforce Leading Transformation

  02.02.25
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  Virtual Shopper Publication

  Clicking Into The Future: Trends Driving India’s Online Shopping Surge

  Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.

  21.01.25