Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics (Croatian digital audience measurement player) in January 2021.
Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in January 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index.
Sentiment up for jobs, investment for future, daily spends and economy
No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey;
India is ranked 7 on Entrepreneurial Spirit;
Funding, biggest barrier to entrepreneurialism
3 in 4 Urban Indians predict global economy to emerge stronger in Circa 2021: Ipsos Predictions 2021 Survey
9 in 10 Indians and global citizens believe 2020 was a bad year!
Consumer Confidence inches up by 2.1 percentage points in December 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
Sentiment improves for jobs, economy, personal finances, and investment for future
Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
