Insight Hub

All content

• 

  Product Innovation Publication

  Opportunity in Crisis

  Opportunity in Crisis
  A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
  

  06.01.21
• 

  Consumer Confidence Survey

  Consumer Confidence inches up by 2.1 percentage points in December 2020

  Consumer Confidence inches up by 2.1 percentage points in December 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
  Sentiment improves for jobs, economy, personal finances, and investment for future
  

  06.01.21
• 

  INDIAN CONSUMER MARKET Publication

  Ipsos India launches Utsavnama – a month long festival tracker

  Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.
  
  

  10.11.20
• 

  INDIAN CONSUMER MARKET Survey

  Trump or Biden? Urban Indians most divided in choice for next US President

  The study busts myth of en masse support for Trump in India

  07.11.20
• 

  Reputation Survey

  Germany Retains Top “Nation Brand” Ranking; India’s Ranking Remains Intact at 34, among 50 nations

  The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.

  06.11.20

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

• 

  Data Privacy Publication

  A growing unease: Data dilemmas of the connected Indian

  In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.

  20.10.20
• 

  Child Eye Health Survey

  Orbis Launches Report on Status of Child Eye Health in India

  The organization also celebrates 20 years of progress fighting avoidable blindness in India and announces a forthcoming virtual Flying Eye Hospital training program

  19.10.20
• 

  Healthcare Survey

  E-Pharmacy players fall short on customer expectations in digital experience

  Ipsos E-Pharmacy Digital Audit

  19.10.20
• 

  Happiness Survey

  India ranks 13th in happiness globally: Ipsos Global Happiness 2020 Survey

  China, Netherlands, Saudi Arabia, France, Canada, Australia are world’s happiest markets; Peru, Chile, Spain, are least happy
  Meaningful life, physical wellbeing and meaningful employment are the top sources of happiness for urban Indians
  
  

  15.10.20
• 

  Mystery Shopping Survey

  Automakers not 100% digitally ready

  Ipsos Mystery Shopping Study

  08.10.20
• 

  Brands Publication

  Pictures speak louder than words: Towards a new understanding of brand choice

  Using metaphor elicitation to gain a truer consumer-centric measure of influence.

  02.10.20