Insight Hub

The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Healthcare

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

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Empathy: The New currency of Brand Connection
Brands

Empathy: The New currency of Brand Connection

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Tech in schools - Yay or Nay?
Education

Tech in schools - Yay or Nay?

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All content

  • The Behavioural Science of CPG: Disrupting the customer experience | Ipsos
    Digital Publication

    The Behavioural Science of CPG: Disrupting the customer experience

    One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
  • Human Curation in an AI world | Ipsos
    Curation Publication

    Human Curation in an AI world

    Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  • Public opinion Survey

    Consumer Confidence surges in November: Thomson Reuters-Ipsos PCSI Survey

    According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.
  • Cognitive Battlefield | Ipsos
    Usage & Attitude Publication

    Cognitive Battlefield Part II: A framework for packaging information

    Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
  • Saudi Arabia Travelers Report
    Insights Survey

    Spotlight: Saudi Arabia Travelers Report

    As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the residents' travel habits

  • Our Newsletters

    Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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