Insight Hub

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  Data Analytics Publication

  Harnessing the Power of Data

  The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

  06.12.21
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  Consumption Publication

  Ipsos Update – December 2021

  This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

  01.12.21
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  Consumption Publication

  The FOMO about D2C

  The FOMO about D2C;
  Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
  

  18.11.21
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  Multichannel Publication

  Channel Performance Management

  Three focus areas for driving growth.

  04.11.21
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  Globalisation Publication

  Global Trends 2021: Aftershocks and continuity

  Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

  02.11.21

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  INDIAN CONSUMER MARKET Publication

  Fallout of Pandemic, a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India

  Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India.
  The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)
  

  27.10.21
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  Customer Experience Publication

  Bridging the Brand Experience Gap

  How to align brand promise and customer experience for business success

  23.09.21
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  Product Testing Publication

  Ipsos brings Product Testing (PT) Express into India

  Ipsos a global market research company has brought its agile product testing solution, Product Testing (PT) Express, into India.

  16.09.21
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  Market Research Publication

  Trust in research

  Fostering trust, advocacy and motivation among research participants.

  09.09.21
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  Publication

  Ipsos Update – September 2021

  This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.

  01.09.21
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  Advertising Publication

  Women in Advertising

  The power of positive representation for a better society and a more successful brand

  26.08.21