Insight Hub

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  automotive Publication

  Future of Entry Segment across Categories

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  18.03.25
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  Society Publication

  SOWING THE SEEDS OF GROWTH: AN OUTLOOK ON INDIA’S PLANT-BASED FOODS SECTOR

  This report offers a deep dive into the plant-based foods industry, both globally and in India. Insights from conversations with industry experts, consumer research, and market data have been synthesized to provide a comprehensive view of this rapidly evolving sector.

  13.03.25
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  Artificial Intelligence Publication

  Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes

  Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.

  11.03.25
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  Insights Publication

  Ipsos India Won Two Prestigious Awards at MRSI's Golden Key Awards 2024!

  Ipsos India won 2 Awards in the 'The Most Effective Story-Teller Award ' and 'Best Developmental Research'.

  06.03.25
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  Ipsos Update Publication

  Ipsos Update – March 2025

  Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  04.03.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Artificial Intelligence Publication

  Ipsos: Pioneering AI-driven Insights

  A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust.

  27.02.25
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  Global Trends Publication

  Emerging Trends in Automotive 2025 

  Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years

  27.02.25
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  Artificial Intelligence Publication

  Citizens, Market Research, and Artificial Intelligence

  This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.

  27.02.25
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  Artificial Intelligence Publication

  The Power of Product Testing with Synthetic Data

  Humanizing AI: Part 2

  06.02.25
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  Housing Publication

  Ipsos Update – February 2025

  Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  04.02.25
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  Virtual Shopper Publication

  Clicking Into The Future: Trends Driving India’s Online Shopping Surge

  Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.

  21.01.25