Insight Hub

All content

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  Artificial Intelligence Publication

  Ipsos: Pioneering AI-driven Insights

  A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust.

  27.02.25
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  Global Trends Publication

  Emerging Trends in Automotive 2025 

  Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years

  27.02.25
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  Artificial Intelligence Publication

  Citizens, Market Research, and Artificial Intelligence

  This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.

  27.02.25
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  Artificial Intelligence Publication

  The Power of Product Testing with Synthetic Data

  Humanizing AI: Part 2

  06.02.25
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  Housing Publication

  Ipsos Update – February 2025

  Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  04.02.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Virtual Shopper Publication

  Clicking Into The Future: Trends Driving India’s Online Shopping Surge

  Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.

  21.01.25
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  Global Trends Publication

  Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns

  As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.

  20.01.25
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  Consumers Publication

  The Imperative of Accessible UX Design in India's Digital Landscape

  Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.

  13.01.25
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  Artificial Intelligence Publication

  Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective

  Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.

  06.01.25
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  Digital Publication

  THE STATE OF DIGITAL MARKETING IN INDIA 2024-25

  This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.

  16.12.24
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  Global Trends Publication

  Ipsos Global Trends 2024

  Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.

  09.12.24