Insight Hub

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  Survey

  Ipsos acquires a majority stake in Askia

  Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  11.02.20
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  online food order Survey

  Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey

  Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
  A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food
  
  

  06.02.20
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  Consumer Confidence Publication

  Ipsos Update - February 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

  03.02.20
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  Sustainable Development Publication

  A World of Research: 2019 in review

  Looking back at what Ipsos research and analysis has told us about the world in the past year.

  02.02.20
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  budget 2020 Survey

  Smokescreens

  A POV by Shiva Agrawal, Research Director, Innovation, Ipsos in India

  02.02.20

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Global Advisor Survey

  Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey

  Youth in most global markets hold contrary views - feel their parents were more privileged

  01.02.20
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  Survey

  5 steps for developing an influencer marketing strategy with Lizzo

  It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

  31.01.20
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  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
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  Survey

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
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  Market Research Survey

  Ipsos India Recasts Operations Leadership Team

  Elevates Deepak Garkhel for APEC Operations; Pratim Thakurta & Kedar Patgaonkar for National Leadership Roles

  30.01.20
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  Shopper Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  29.01.20