Insight Hub

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  Consumer Confidence Publication

  Ipsos Update - February 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

  03.02.20
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  Sustainable Development Publication

  A World of Research: 2019 in review

  Looking back at what Ipsos research and analysis has told us about the world in the past year.

  02.02.20
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  budget 2020 Survey

  Smokescreens

  A POV by Shiva Agrawal, Research Director, Innovation, Ipsos in India

  02.02.20
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  Global Advisor Survey

  Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey

  Youth in most global markets hold contrary views - feel their parents were more privileged

  01.02.20
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  Survey

  5 steps for developing an influencer marketing strategy with Lizzo

  It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

  31.01.20

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
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  Survey

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
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  Market Research Survey

  Ipsos India Recasts Operations Leadership Team

  Elevates Deepak Garkhel for APEC Operations; Pratim Thakurta & Kedar Patgaonkar for National Leadership Roles

  30.01.20
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  Shopper Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  29.01.20
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  Climate change Survey

  Concern for climate change making urban Indians alter choices & behavior: WEF-Ipsos Climate Change & Consumer Behavior Survey

  Saving water and electricity – top changes in Indian households

  27.01.20
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  AUTOMATION Survey

  71% urban Indians expect their jobs to be automated in 10 years: WEF-Ipsos Global Views on Jobs & Automation Survey

  84% Indians confident they have skills to keep their jobs in the future

  27.01.20