Insight Hub

The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Healthcare

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

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Empathy: The New currency of Brand Connection
Brands

Empathy: The New currency of Brand Connection

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Tech in schools - Yay or Nay?
Education

Tech in schools - Yay or Nay?

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All content

  • Clicking Into The Future: Trends Driving India’s Online Shopping Surge
    Virtual Shopper Publication

    Clicking Into The Future: Trends Driving India’s Online Shopping Surge

    Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
  • Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns
    Global Trends Publication

    Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns

    As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.
  • The Imperative of Accessible UX Design in India's Digital Landscape
    Consumers Publication

    The Imperative of Accessible UX Design in India's Digital Landscape

    Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.
  • Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
    Artificial Intelligence Publication

    Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective

    Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
  • THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
    Digital Publication

    THE STATE OF DIGITAL MARKETING IN INDIA 2024-25

    This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.

  • Our Newsletters

    Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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