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Featured insights & publications

automotive Publication

The Resurgence of the Automotive Sector Post-GST Reforms

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

24.11.25

Food & Beverage Publication

The Rise of Conscious Eating

21.11.25

Global Advisor Survey

Ipsos Global Study Reveals Strong Nostalgia Worldwide

20.11.25

Customer Experience Publication

India Rewrites CX Rules

17.11.25

What Worries the World Survey

Public perception about India’s future further boosts in October

12.11.25

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

All content

Brand Image Publication

IndiaSpiration_How India inspires luxury brands

‘Brand India’ - luxury that respects tradition while shaping a global identity fit for contemporary luxury.

06.11.25
Climate change Survey

COP30: Indians and Asians Expect It to Be Effective, While Global Citizens View It as Symbolic

Indians cite lack of enforcement, funding gaps key challenges to combating climate change

Only 14% Indians aware of Belém as the venue for COP30

05.11.25
What Worries the World Survey

Global sentiment remains downbeat; Asia Pacific defies the trend

Ipsos What Worries the World September India Report 2025

29.10.25
Well Being Publication

Protein Nation - India’s Next Wellness Revolution

Protein is India’s wellness story of the decade—but its future lies not in flashy product claims but in genuine nutrition literacy.

29.10.25
mental well being Publication

The Daily Overwhelm

Brands can pick up important cues by looking at why Indians are feeling stressed and how it is impacting their daily lives and health.

24.10.25
Our Newsletters

Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.
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INDIAN CONSUMER MARKET Survey

Urban India Abuzz with Festival Shopping Excitement

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

21.10.25
Healthcare Survey

13% awareness of GLP1 drugs among Indians

US tops in highest awareness of GLP1 drugs – Ipsos Health Service Report 2025

21.10.25
Essentials Survey

Gen Z rattled by macro uncertainties: Ipsos Market Essentials August 2025

Ipsos Market Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, wallet, and future intentions.

21.10.25
Education Publication

A Report Card for a Billion+ Minds

The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians

06.10.25
Shopper Publication

Shopper Decision Trees Supporting Category Management Strategy

How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

16.09.25
Marketing Publication

The State of Digital Marketing in India 2025-26

The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.

16.09.25