Ipsos IndiaBus

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands,…

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Achieving brand growth in a mindful and mindless world.

A corporate communications perspective.

Reassessing the eight motivators of purchase in the context of COVID-19.

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.

A monthly round-up of Ipsos research and analysis from around the world.

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.