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Ipsos Update – August 2024

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…

DECODING INDIA’S BEAUTY BOOM

Exploring Current Trends in Beauty and Personal Care

Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Ipsos Creative Spark AI India launch on the anvil

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.

Ipsos Update – July 2024

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India

We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.