Ipsos IndiaBus
Mental Wellness: The Changing Indian Attitude
Mental Wellness - The Changing Indian Attitude; An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
Consumer Consciousness
A new survival strategy in an increasingly volatile world
Trading Up
How has the pandemic impacted the positive momentum of premium brands?
We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening: Social Media - a compelling source of consumer Insights. Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
COVID-19 IS DEFINING THE NEW NORMAL EACH DAY
COVID-19 IS DEFINING THE NEW NORMAL EACH DAY. A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
Diet, superfoods and wellbeing in India
Diet, superfoods and wellbeing in India. Our new country briefing paper examines the latest food and wellness trends in India.
Opportunity in Crisis
Opportunity in Crisis A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
Ipsos India launches Utsavnama – a month long festival tracker
Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.