Ipsos IndiaBus
India's Obesity Crisis is a Market Shaping Force
Unpacking the Massive Shift in Consumer's Psychology
The Geopolitical Catalyst
How West Asia Volatility is Rewriting The Indian Automotive Playbook
India Mobility Report 2026
The Paradox: Reconciling Public Transport Dominance with High Car Aspirations
Impact of the Middle East Crisis on Urban Indians
Ipsos Consumer Pulse is tracking shifts in consumer attitudes toward everyday consumption as events unfold.
When Climate Action Becomes Everyone’s Problem - and No One’s Responsibility
Explore the evolving perceptions of climate responsibility in India, based on Ipsos India's latest survey insights.
The Evolving AIDA Model in Digital Marketing: A Path Less Linear
Building Successful brands through Digital Marketing
Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future
India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market
Gen Z and the Plant-Powered Plate: Trends and Insights
Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.
2026: A Horizon of Hope
Indians show higher optimism for 2026, compared to last year – could this translate into higher spendings?
Beyond Beauty: Emerging Skincare Trends Redefining Innovation
The beauty category is evolving from a space of enhancement to one of engagement, care, and identity.