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At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable…

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.

Empowering women in advertising in developing markets.

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

New global poll finds unemployment remains the top issue around the world — but in India, financial/political corruption lead as biggest worries. What Worries the World study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Italy,…

Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.

Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.