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Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

The average global economic assessment of national economies surveyed in 26 countries is down two points with 43% of global citizens rating their national economies as ‘good’.

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.

What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.

Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

The average global economic assessment of national economies surveyed in 26 countries remains unchanged with 45% of global citizens rating their national economies as ‘good’.

Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution…

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.

Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.