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India Shines as 3rd Most Upbeat Nation Globally in July 2025

Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.
14 August 2025
New Services

Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights

Synthetic Data offering is now ready to take to clients.
24 June 2025
Consumer & Shopper

40% Urban Indian Purchase Intenders more likely to buy a new or a used car - happy tidings for automotive industry reeling under slowdown & shutdown: Ipsos COVID 19 Impact on Auto Global Study

The automotive industry has been witnessing a roller coaster ride; first it was impacted by the global economic slowdown, and then the shutdown due to the COVID-19 crisis. But going by the findings of the new Ipsos Global Study, the pall of gloom is likely to be lifted.
13 May 2020
Society

87% urban Indians give high ratings to the Modi govt on its handling of COVID-19 crisis: Ipsos 13-nation COVID 19 Global Survey

In hard hit nations, govt’s performance falls short of expectation in handling
6 May 2020
Society

We are not going back to normal anytime soon, quicker adaptation will help tide through

By Rinku Patnaik, Country Chief Client Officer, Ipsos in India
4 May 2020
Society

COVID19 has emerged top-most worry of Urban Indians in April 2020: Ipsos What Worries the World Global Survey

Unemployment, Financial/ Political Corruption, Crime & Violence and Poverty & Social Inequality are the other worries. India bucks global trend of pessimism – 65% Indians say country headed in right direction; 54% global citizens feel their country is on the wrong track
2 May 2020
Society

Paradox of Indians – Over half (51%) favor opening of economy and businesses, irrespective of full containment of COVID-19; 78% Indians (highest globally) nervous of leaving their homes for travel and work

People globally are divided over whether the economy should open if COVID-19 is not fully contained; hard hit, Italy and China support reopening.
29 April 2020
Society

Climate Change could burgeon into Covid-19 like crisis, warn most urban Indians: Ipsos Earth Day 2020 Global Survey

Urban Indians favor green economic recovery from Covid-19
23 April 2020
Society

3 in 4 Indians wearing masks to protect themselves from COVID-19 – Ipsos 15-Nation Survey

Highest surge in mask adoption seen for Vietnam, China, Italy, Japan and India
21 April 2020
Society

3 in 5 Indians expect quick recovery of economy post ending of lockdown: Ipsos 15 Nation Survey

Vietnam, China and India, most optimistic of early economic recovery; Spain, France, Italy, United Kingdom, Russia, Japan and Canada most pessimistic of early economic recovery.
21 April 2020