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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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India emerges among top 3 most optimistic markets; most global citizens on the contrary are pessimistic about the future: Ipsos What Worries the World Global Survey, June 2024 Report
Worry around inflation and unemployment recedes for urban Indians
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Ipsos announces launch of Ipsos PersonaBot, a groundbreaking AI powered solution to enhance segmentation research
Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024
Consumer sentiment significantly drops for the economy and jobs
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Defence Forces (army, navy & air force), PM of Country, RBI, Supreme Court of India and Election Commission emerge most trusted Institutions - Ipsos IndiaBus Most Trusted Institutions 2024
Political parties and politicians rank lowest on trust
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Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India
We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
Brand
How do you create a brand that evolves and wins with changing context?
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Slight dip in May 2024, yet Mr. Modi gets a high approval rating of 70%, showing citizens rate him high on performance as PM: Ipsos IndiaBus PM’s Approval Rating
Citizens of north zone (86%), tier1 (85%) and east zone (83%) give Mr. Modi a distinction in performance as PM
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Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study