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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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Ipsos India Sustainability Report 2024
Environment Sustainability Segmentation and its Implication for Marketers
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Ipsos UU (qualitative research division) announces role enhancements in India
With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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India emerges most optimistic market in March 2024 across 29 markets polled: Ipsos Global Advisor What Worries the World
Worry around inflation, unemployment & education diminishes significantly in March 2024
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Consumer sentiment further improves and surges 2.8 percentage points for urban Indians in March 2024: LSEG-Ipsos PCSI
Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments
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50 Women 1 Question
Do you ever wish you could go back to the past and give yourself advice? Well, 50 women of Ipsos India shared the advice they would give their younger selves this International Women's Day!
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Gen X – The OG Harbingers of Change in India
This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.