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Brand Influencers

Navigating the Labyrinth of OTT Content Selection
Television Publication

What to Watch Next? The Labyrinth of OTT Content

With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
Brand Influencers Publication

Influence and Impact: A deep dive into User Generated Content and Influencer Marketing

As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
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Brands Survey

Ipsos India’s Most Influential Brands of 2018

Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos in India
why we can't live without digital media | Ipsos
Social Media Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Selling Creative Research Short? | Ipsos Creative Excellence
Communications Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects