Consumer Behaviour


Coronavirus Survey

Time to review some precious lessons in life!

By Geetika Singh, Executive Director, Ipsos UU, Ipsos in India

Consumer Confidence recovers by 0.4 percentage points in June 2020 after record fall in April/ May: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index

Consumer sentiment marginally recovers for economy, personal finances and investment; continues to be downbeat for jobs

Consumer Confidence freefalls by 8.9 percentage points in May 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index

Consumer sentiment is down for jobs and economy; bottoms out for personal finances & investment for future
Consumers Publication

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Altering dynamics in grocery shopping during lockdown - By Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos inIndia
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Nudge Publication

Cyber Coaxing - Nudge Strategies In The Age Of AI

By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
Behavioural Science Publication

OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour

By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India