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Consumer Behaviour

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
the role of beauty for women in China, Korea and Japan | Ipsos
Beauty Publication

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
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Coronavirus Survey

COVID 19 ratcheted up spends on Food & Essential commodities for majority of urban Indian households: Ipsos Cost of Living Survey

Expensive items & Spending-more-time-at-home biggest culprits is upping spends
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air travel Survey

Is Loyalty Dead?

Vivek Gupta, Managing Director, Mumbai Market, Ipsos in India

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Coronavirus Survey

Time to review some precious lessons in life!

By Geetika Singh, Executive Director, Ipsos UU, Ipsos in India
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Consumer Sentiment Survey

Consumer Confidence recovers by 0.4 percentage points in June 2020 after record fall in April/ May: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index

Consumer sentiment marginally recovers for economy, personal finances and investment; continues to be downbeat for jobs

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Behavioural Science Event

Behavioural Science- Engineering a Behaviour Change - [Webinar Recording]

[WEBINAR RECORDING]
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Consumer Behaviour Survey

Consumer Confidence freefalls by 8.9 percentage points in May 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index

Consumer sentiment is down for jobs and economy; bottoms out for personal finances & investment for future
Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos in India
Consumers Publication

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Altering dynamics in grocery shopping during lockdown - By Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos inIndia
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
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