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Consumer Behaviour

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Eating out tanked; online shopping surged for Urban Indians during the pandemic
Consumer Behaviour Survey

Eating Out tanked; Online Shopping spiked, during the pandemic for Urban Indians

Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic, according to the Ipsos Shopping During the Pandemic Global Survey
Education among top 5 worries in India
Consumers Survey

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021.

Worry around Corona Virus and Unemployment recedes slightly.
69% Indians believe India is moving in the right direction
No pandemic dampener - entrepreneurship spirit soared
Consumer Behaviour Survey

No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey

No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey;
India is ranked 7 on Entrepreneurial Spirit;
Funding, biggest barrier to entrepreneurialism
Utsavnama - festival tracker
INDIAN CONSUMER MARKET Publication

Ipsos India launches Utsavnama – a month long festival tracker

Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.

Ipsos Update | Brands | Innovation | Corporate Reputation | US Election
COVID-19 Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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World Economic Forum Survey

World on the mend? Urban Indians & Global Citizens want a sustainable and equitable post COVID19 world

World Economic Forum-Ipsos Global Survey
Ipsos Update | What worries the world | Covid-19 | Abortion | Political trust | Packaging | Trends | US Election
Consumer Behaviour Publication

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
Ipsos Update - August 2020
Coronavirus Publication

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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