Consumer Behaviour


Ipsos India launches Utsavnama – a month long festival tracker

Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.

COVID-19 Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Consumer Behaviour Publication

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
Coronavirus Publication

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
Coronavirus Publication

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
Beauty Publication

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
Coronavirus Survey

COVID 19 ratcheted up spends on Food & Essential commodities for majority of urban Indian households: Ipsos Cost of Living Survey

Expensive items & Spending-more-time-at-home biggest culprits is upping spends
air travel Survey

Is Loyalty Dead?

Vivek Gupta, Managing Director, Mumbai Market, Ipsos in India