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Consumer Behaviour

Football World Cup 2026
Consumer insights Survey

Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands
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Nudge Publication

Hacking Into The Homer Brain

By Geeta Lobo, Service Line leader, SIA- Ipsos in India

Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Ipsos Update | Coronavirus pandemic | Covid-19 | gender equality at work | digital health | sustainability agenda | IWD | Ipsos
COVID-19 Publication

Ipsos Update - April 2020

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Consumer Sentiment Survey

Consumer Confidence declines in March 2020 by 1 percentage point, amid economic slowdown & corona scare: Refinitiv-Ipsos monthly Primary Consumer Sentiment Index

Confidence around jobs, up; confidence down for the economy, personal finances & personal investment
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Consumer Behaviour Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
woman wearing green fur jacket | Fashion and ethic | Ipsos
Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
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Consumer Behaviour Publication

THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making

Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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online food order Survey

Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey

Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food

Evolution of shopper behaviour | Ipsos | digital | ecommerce | omnichannel
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
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