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Consumer Behaviour Publication

The Fringe Effect: Where Tomorrow's Growth Starts

The next big growth opportunity may already exist, just not where you're looking.
Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos in India
Consumers Publication

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Altering dynamics in grocery shopping during lockdown - By Shiva Agarwal, Research Director, Innovation and Abhishek Tyagi, Senior Research Executive, Innovation, Ipsos inIndia
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
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Nudge Publication

Cyber Coaxing - Nudge Strategies In The Age Of AI

By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
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Behavioural Science Publication

OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour

By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
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Nudge Publication

Hacking Into The Homer Brain

By Geeta Lobo, Service Line leader, SIA- Ipsos in India

Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Ipsos Update | Coronavirus pandemic | Covid-19 | gender equality at work | digital health | sustainability agenda | IWD | Ipsos
COVID-19 Publication

Ipsos Update - April 2020

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Consumer Sentiment Survey

Consumer Confidence declines in March 2020 by 1 percentage point, amid economic slowdown & corona scare: Refinitiv-Ipsos monthly Primary Consumer Sentiment Index

Confidence around jobs, up; confidence down for the economy, personal finances & personal investment
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