• Home
  • Consumer Behaviour

Consumer Behaviour

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Image
Nudge Publication

Cyber Coaxing - Nudge Strategies In The Age Of AI

By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
Image
Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
image
Behavioural Science Publication

OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour

By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
Image
Nudge Publication

Hacking Into The Homer Brain

By Geeta Lobo, Service Line leader, SIA- Ipsos in India

Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Ipsos Update | Coronavirus pandemic | Covid-19 | gender equality at work | digital health | sustainability agenda | IWD | Ipsos
COVID-19 Publication

Ipsos Update - April 2020

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
Image
Consumer Sentiment Survey

Consumer Confidence declines in March 2020 by 1 percentage point, amid economic slowdown & corona scare: Refinitiv-Ipsos monthly Primary Consumer Sentiment Index

Confidence around jobs, up; confidence down for the economy, personal finances & personal investment
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Consumer Behaviour Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
woman wearing green fur jacket | Fashion and ethic | Ipsos
Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
109 - 117 of 153 items