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Consumer Behaviour

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Consumer Behaviour Publication

THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making

Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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online food order Survey

Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey

Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food

Evolution of shopper behaviour | Ipsos | digital | ecommerce | omnichannel
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
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Climate change Survey

Concern for climate change making urban Indians alter choices & behavior: WEF-Ipsos Climate Change & Consumer Behavior Survey

Saving water and electricity – top changes in Indian households
Saving the planet starts at home | Climate Change | Ipsos | World Economic Forum | Global Advisor
Climate change Survey

Saving the planet starts at home

Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
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Consumer Behaviour Survey

India bucks global trend of pessimism - 72% Indians believe India is headed in the right direction; 61% global citizens feel their country is on the wrong track: Ipsos What Worries the World Survey

Unemployment, graft and lawlessness top worries for Indians
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Consumer Confidence Survey

Consumer Confidence for India shows recovery in November 2019 of 2.9 percentage points; Diwali lights up the mood as marketers unleashed a bonanza for consumers: Thomson Reuters-Ipsos India PCSI

Mood upbeat for Economy, personal finance, investments; sentiment around jobs still downbeat
Black Friday | Cyber Monday | retail | Single Day | El Buen Fin
Shopper Publication

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Consumer Behaviour Survey

Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Pessimism rife for spending, investment, jobs and economy

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