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Consumer Behaviour

Ipsos AI Monitor
Artificial Intelligence Survey

On World Environment Day, 71% Indians Say AI’s Societal Benefits Outweigh Environmental Costs: Ipsos AI Monitor 2026

Western Markets Show Greater Skepticism;
India Sees Strong AI Adoption and Optimism, Alongside Nuanced Trust Dynamics;
New insights reveal Urban Indians are embracing artificial intelligence at scale while calling for transparency and responsible deployment
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Consumer Behaviour Survey

Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Pessimism rife for spending, investment, jobs and economy

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Ipsos Update Survey

Ipsos Unveils New Look

Ipsos, the third largest market and opinion research company in the world, today revealed a new brand identity and campaign that focuses on the companies and organisations’ need for reliable data and knowledge-based decision-making.
Ipsos Update
Election Publication

Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
Mind the Promise Experience Gap
Consumers Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Ipsos Update Survey

Amit Adarkar, Ipsos India CEO picks up additional charge of Operations Director for Ipsos Asia Pacific

He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).
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Consumers Publication

Hacking Human Behavior

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
Qualitative Survey

Ipsos India Research Paper adjudged best in Audience Poll Category: 28th Annual MRSI Seminar

The research paper showcased adaptation of counselling techniques for better understanding of deeply personal and sensitive issues.
Virtual Reality: Hype or the Future?
Virtual Reality Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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