Consumption

Ipsos Generations Report 2026
Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage
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online food order Survey

Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey

Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food

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Sustainable Development Survey

89% Urban Indians claim to be aware of UN Sustainable Development Goals: WEF-Ipsos Survey

Gender equality & empowerment of women & girls and sustainable consumption & production patterns, top 2 SDGs of Indians

Ipsos Update - September 2019
Consumption Publication

Ipsos Update - September 2019

Our monthly round-up of research and thinking from Ipsos around the world.
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Women Publication

Is the Budget addressing the humble homemaker? POV by Krishnendu Dutta

The Union Budget will be unveiled by Finance Minister, Nirmala Sitharaman on July 5th - her maiden Budget as FM
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Consumers Publication

Hacking Human Behavior

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Business Publication

Corporate Sustainability: Creating and Measuring Impact

Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
Indian Food
Food & Beverage Publication

The transforming foodscape of India

Changing fast or changing slow? Seven key implications for the food sector
Society Publication

Silvers – 60 is the New 30

Are Baby Boomers on marketers’ radar?

POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
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Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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