Consumption

Consumer Confidence for Urban Indians has surged by a robust 2.9 percentage points in August 2021 over the previous month, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).

84% Urban Indians want products using scarce natural resources to be taxed more, even if it ramps up the price and they’ve to pay more: WEF-Ipsos global survey;
3 in 4 Urban Indians also support labeling on products to include mention of usage of scarce natural resources

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions

Consumer Confidence declines in March 2021: Refinitiv-Ipsos monthly PCSI;
Sentiment down for personal finances, investments for the future; sentiment unchanged for economy; sentiment up for jobs

Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic, according to the Ipsos Shopping During the Pandemic Global Survey

Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in January 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index.

Sentiment up for jobs, investment for future, daily spends and economy

Expensive items & Spending-more-time-at-home biggest culprits is upping spends

Vivek Gupta, Managing Director, Mumbai Market, Ipsos India

Vivek Gupta, Managing Director, Mumbai Market, Ipsos in India