Consumption


Shopper Survey

3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

Consumer sentiment up for jobs; India ranks No.2 on National Index Score: LSEG-Ipsos PCSI August 2024

Citizens feeling the pinch around daily spends, savings and investments.

Consumer sentiment further improves and surges 2.8 percentage points for urban Indians in March 2024: LSEG-Ipsos PCSI

Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments

FMCG Survey

Slow rural consumption a worry for FMCG firms

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI, monthly India report

Sentiment up for personal finances and investments; down for jobs and economy
Consumption Survey

2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season
Generation Next Webinar

[Webinar] One Mind Many Truths: An Ipsos APAC Webinar on Generations

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.