Performance across key sentiment drivers improved meaningfully in September, reflecting a broad-based recovery in consumer confidence following the softness observed in August.
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
China, Netherlands, Saudi Arabia, France, Canada, Australia are world’s happiest markets; Peru, Chile, Spain, are least happy
Meaningful life, physical wellbeing and meaningful employment are the top sources of happiness for urban Indians
According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.
The majority (65%) of Indian people think things in the country are heading in the right direction. Financial/political corruption currently occupies the top spot for concern with 51% saying this.
The majority (72%) of Indian people think things in the country are heading in the right direction. Financial/political corruption currently occupies the top spot for concern with 42% saying this.
The majority (65%) of Indian people think things in the country are heading in the right direction. Unemployment currently occupies the top spot for concern with 42% saying this.
