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Ipsos Global Happiness Survey 2026
Global Advisor Survey

7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.
Consumer sentiment
Consumer Sentiment Survey

Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025

Consumers feeling the pinch already with financial stress
LSEG-Ipsos PCSI
Consumer Confidence Survey

Consumer sentiment shows upturn in March 2025; major upsurge in sentiment for economy and jobs: LSEG-Ipsos PCSI India

India tops 29 markets on national index score
Consumer confidence down
Consumer Confidence Survey

Consumer Confidence weakens for urban Indians in November: Refinitiv-Ipsos monthly India PCSI

Consumer Confidence weakens for urban Indians in November: Refinitiv-Ipsos monthly India PCSI;
Sentiment down for investments for the future, personal finances and economy; minor uptick in sentiment seen for jobs

Omicron surge impacts consumer confidence
Consumer Behaviour Survey

Consumer Confidence of Urban Indians tumbles in January 2022 – Refinitiv-Ipsos monthly India PCSI

Consumer Confidence of Urban Indians tumbles by 3.4 percentage points in January 2022 – Refinitiv-Ipsos monthly India PCSI;
Consumer sentiment down across all 4 sub-indices – investments for the future, personal finances, economy and jobs
Consumer Confidence surges
Consumer Confidence Survey

Consumer Confidence shows upturn of 2.6 percentage points in December - Refinitiv-Ipsos India monthly PCSI

Consumer Confidence shows upturn of 2.6 percentage points in December; confidence around jobs dips – Refinitiv-Ipsos India monthly PCSI;
Confidence for personal finances and investments see a major boost; minor uptick for economy
World Youth Skills Day Survey
unemployment Survey

Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos World Youth Skills Day 2021 global survey

Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos World Youth Skills Day 2021 global survey; 7 in 10 Urban Indians believe School Closures are/ were justified to offset impact of pandemic
Ipsos promotes Umesh Thawani to regional role
Financial Security Survey

Ipsos elevates Umesh Thawani to General Counsel, Ipsos APEC

Ipsos elevates Umesh Thawani to General Counsel, Ipsos APEC (Asia Pacific Excluding China); to oversee legal duties for 12 APEC markets
Consumer Confidence of urban Indians improves in Feb
Consumer Confidence Survey

Consumer Confidence of Urban Indians shows uptick of 0.9 percentage points in February: Refinitiv-Ipsos monthly PCSI

Consumer Confidence of Urban Indians shows uptick of 0.9 percentage points in February, according to the Refinitiv-Ipsos monthly PCSI.
Consumer sentiment up for jobs, personal finances, investment for future; down for economy
Data dilemmas of the connected Indian | Ipsos
Data Privacy Publication

A growing unease: Data dilemmas of the connected Indian

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
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