Global Advisor


Global Advisor Publication

Know your (and their) Vices

Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India

Economy Survey

92% Urban Indians optimistic Circa 2020 will be better than previous year; 83% bullish about performance of global economy

Optimism, trends & concerns sum up this year’s - Ipsos Predictions 2020 Survey
Circa 2019 was a disastrous year for India & Indians

Unmasking the Quintessential Indian Male

The definition of the ideal Indian male has been a maze!

Biggest threats to India? 87% Urban Indians fear a terrorist attack taking place in India ; 87% fear a natural disaster occuring in India: Ipsos-Halifax World Affairs Global Threats Assessment Survey

75% Indians are confident that the government can deal with terror threats and 77% are confident of govt’s ability in dealing with natural disaster
77% urban Indians believe world became more dangerous over last year
India is ominous of all threats – of security, safety and wellbeing
Economy Survey

90% Urban Indians foresee United Nations emerging top influencer of World Affairs in 10 years: Ipsos-Halifax World Affairs Influencers global Survey

Majority of Indians prefer US economic & political model over Chinese
Free trade OK, but protect home turf, counsel urban Indians
Housing Survey

73% Urban Indians can afford (to buy) a new home: Ipsos Real Estate Affordability Survey

China and Saudi Arabia, other top markets with affordable homes.

Affordable home buying a distant dream for Hungarians, Japanese & Serbs
Housing Survey

Can you afford to buy a house? Most say they're priced out of the market

Nearly three in five people say they can’t afford to buy a house where they live.