Sports

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

Only 17% aware of Pakistan hosting the tournament

Only 17% aware of Pakistan hosting the tournament

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

3 in 4 urban Indians believe there is too much display of nationalism at the Olympics.
Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.

Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too

3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar;
FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December

Globally India tops in those who ride a bicycle at least once a week: Ipsos Global Advisor Cycling Across the World Survey 2022;
9 in 10 urban Indians believe cycling reduces carbon emissions;
Cycling infrastructure, safety, determine popularity of riding by markets