Insights


8 in 10 Urban Indians claim being comfortable around people of different faiths as them: Ipsos Global Religion 2023 Survey

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Ipsos Update Publication

Ipsos Update – January 2023

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Corporate Survey

Ben Page, Ipsos global CEO in conversation with Sonali Krishna, Executive Editor of ET NOW

Ben Page, Ipsos Global CEO was on a whirlwind tour of India and a conversation with Sonali Krishna, Executive Editor ET NOW on the sidelines of his visit. He was primarily in India to meet the Ipsos India team and discuss strategy for the next 4 years before the mark of Ipsos's 50th birthday (golden jubilee). India is a key priority market of Ipsos and is a great contributor to the overall Ipsos business and is showing a double-digit robust growth.

Armed forces members most trusted: Ipsos Global Trustworthiness Index 2022

Armed forces members, scientists and teachers trusted most among urban Indians: Ipsos Global Trustworthiness Index 2022;
Politicians, govt ministers, journalists, trusted least

Urban Indians’ views polarized between “Go” and “No Go” for Tokyo 2020 Summer Olympics (July 23-Aug 08, 2021) – Ipsos Global Survey

Urban Indians’ views polarized between “Go” and “No Go” for Tokyo 2020 Summer Olympics (July 23-Aug 08, 2021) – Ipsos Global Survey.

Global citizens (6 in 10) and Japanese Citizens (78%) oppose holding the Olympics now (Japan is seeing daily new infections of corona virus)
Urban Indians most enthused about Tokyo 2020 across 28 markets
COVID-19 Publication

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.

A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
Consumers Survey

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021

1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021.

Worry around Corona Virus and Unemployment recedes slightly.
69% Indians believe India is moving in the right direction
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
COVID-19 Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.